Lost in Translation? How to Speak the Language of Your Target Audience
It is very important to speak the language of your target audience. You have probably encountered people at a birthday or a conference who were completely on air. Whether you wanted to or not, you had to listen to how great they were or what they had done. You most likely listened politely for a moment and then quickly walked away with a lame excuse. This is exactly what happens to potential customers when you don’t speak their language.