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Writer's pictureBen Steenstra

THE CORE QUALITIES OF CREATIVITY: THE FIVE INDISPENSABLE CHARACTERISTICS

Updated: Jan 19

Creativity is an essential driver of innovation and progress in diverse domains, from art and science to technology and business innovation. This article explains the five fundamental qualities that contribute to creativity and innovation: the ability to be original, to be innovative, to conceive of concepts, to make concepts concrete, and to be flexible in thinking and working.


Each of these qualities is closely intertwined. Together, these qualities form a powerful driving force behind the creative processes that continue to shape the world.



Being original

The ability to be original refers to the ability to come up with new and unique ideas, approaches, or solutions that differ from existing ideas or conventions. In a creative context, originality means being able to think outside the box and not simply copy existing ideas or methods.


Originality means that you are able to discover fresh perspectives and new angles. It's about making unique connections between different concepts, information, or experiences to create something new. Being original also means being willing to take risks and experiment, even if that means stepping outside your comfort zone sometimes.


People who can be original often have an open mind, are curious, and never stop learning. They dare to think differently and dare to challenge the status quo. Being original can be a valuable trait in various fields such as art, science, technology, business innovation, and many more, as it stimulates new ideas and progress.


Being able to be innovative

Originality and innovation are two closely related but distinct concepts within the domain of creativity.


Originality refers to the ability to come up with completely new and unique ideas, concepts, or approaches. It's about the ability to think outside existing conventions and norms and create something that hasn't existed before. Original thinkers are able to offer fresh perspectives and can often make new connections between various elements.


Innovation, on the other hand, focuses on improving or optimizing existing ideas, products, processes, or systems. It involves identifying opportunities for improvement and applying creative solutions to achieve those improvements. Innovative individuals find ways to make existing things more efficient, effective, or useful.


At its core, originality is about creating something completely new, while innovation is about refining what is already known. Both concepts have their own value and contribute to creative progress in different areas.


Being able to come up with concepts

Conceptualization refers to the ability to create abstract ideas, concepts, or ideas. It often starts with recognizing patterns, connections, or possibilities between different elements or information. Conceptual thinking goes beyond superficial observation and involves creative and abstract thinking in the process.


Conceptual thinkers are able to develop and formulate complex ideas, even if they are not immediately tangible or practical. They can visualize and communicate abstract concepts, allowing them to inspire and engage others with their ideas.


This skill is crucial in creative and innovative processes, as it can be the first step in developing new approaches, solutions, or projects. The ability to conceive of concepts can serve as a source of inspiration for further development and concretization of ideas.


Being able to come up with concepts often goes hand in hand with being original, as it requires you to be able to generate new and unique ideas or concepts. It is an essential part of the creative thinking process and contributes to the broader goals of creativity and innovation.


Being able to make concepts concrete

The ability to make concepts concrete refers to the ability to transform abstract or theoretical ideas into tangible, practical applications or realizations. When you make concepts concrete, you bring them from the abstract realm into the practical world, making them actionable and understandable to others.


This process often involves the translation of complex or theoretical concepts into roadmaps, prototypes, products, services, or projects that can actually be implemented. It requires clarity and precision in communication so that others can understand and engage with the concepts.


People who are good at making concepts concrete can translate abstract ideas into specific actions and results. They are able to assess the feasibility of an idea and identify the steps required to bring the idea to life. This skill is very important in innovation because it turns ideas into real changes and progress.


The ability to make concepts concrete is complementary to the ability to conceive of concepts. While conceptual thinking focuses on generating ideas and abstract concepts, making concepts concrete focuses on their implementation and execution. Together, these skills form a powerful instrument in the process of creativity and innovation.


Be flexible in your way of thinking and working

Being flexible in your way of thinking and working is a crucial characteristic of creativity and innovation. It refers to the ability to adapt, be open to change, and be willing to try different approaches when solving problems or developing new ideas.


Flexibility in thinking means that you do not adhere to rigid thought patterns or prejudices, but that you are willing to embrace new information and reconsider your views. It also involves the ability to appreciate different perspectives and work with people who have different thinking styles and backgrounds.


In your work, flexibility means being willing to try different approaches or methods to solve a problem or achieve a goal. It can mean that you are willing to take risks, experiment, and even fail if that's what it takes to make progress.


Flexibility is often a critical factor in the creative process because it allows you to respond quickly to changing circumstances, integrate new insights, and adapt to new challenges. It also allows you to be creative in finding solutions, even when the first approach doesn't work as expected.


In short, flexibility in thinking and working is a valuable characteristic of creativity and innovation because it helps you to be agile and successful in an ever-changing world. It allows you to develop creative ideas and put them into practice effectively, even in complex and dynamic environments.


The coherence of creative qualities

The connection between these qualities and the importance of possessing all four to be creative works as follows:


Can be original: Originality is like the seed of creativity. The ability to be original means that you are able to come up with completely new and unique ideas that stand out from existing ideas or conventions. This lays the foundation for creativity because it introduces new angles and perspectives.


Can be innovative: While originality focuses on creating something new, innovation comes in to improve or optimize existing ideas. The ability to be innovative ensures that creative ideas can actually be put into practice and lead to tangible improvements.


Being able to come up with concepts: The ability to conceive abstract ideas and concepts is a crucial intermediate step between originality and innovation. You must be able to develop complex ideas before you can translate them into concrete actions.


Being able to make concepts concrete: Making concepts concrete is the bridge between abstract thinking and practical implementation. If you can't translate ideas into tangible realizations, they remain merely in the realm of hypothetical possibilities.


Be flexible in your way of thinking and working: Flexibility is the glue that holds these qualities together. The ability to be flexible in your thinking and working allows you to quickly switch between originality, innovation, conceptual thinking, and practical execution, depending on the needs of a creative process.


In short, to be truly creative and turn creative ideas into innovative results, it is essential to be original in your thinking, to be able to conceive of concepts, to make these concepts concrete, and to be flexible in your approach. These qualities complement each other and together form a powerful engine for creative progress in many areas.


Q&A


Question: What are the five core qualities that contribute to creativity and innovation?

Answer: The five core qualities discussed in the article that contribute to creativity and innovation are: the ability to be original, to be innovative, to conceive of concepts, to make concepts concrete, and to be flexible in thinking and working.


Question: Why is originality important in the creative process?

Answer: Originality is important because it refers to the ability to come up with new and unique ideas that stand out from existing ideas. This lays the foundation for creativity because it introduces new perspectives and angles, which can lead to innovative results.


Question: How does innovation differ from originality?

Answer: Originality focuses on creating something completely new and unique, while innovation focuses on improving or optimizing existing ideas, products, processes or systems. Innovation contributes to the practical application of creative ideas.


Question: What does the ability to conceive of concepts entail?

Answer: Conceptualization refers to the ability to create abstract ideas, concepts, or ideas. It often starts with recognizing patterns, connections, or possibilities between different elements or information.


Question: Why is flexibility in thinking and working important within creativity and innovation?

Answer: Flexibility in thinking and working is crucial because it allows you to adapt to changing circumstances, integrate new insights, and try different approaches to solving problems. It helps develop and implement creative ideas even in complex and dynamic situations.

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