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Writer's pictureBen Steenstra

The Rollercoaster Ride of a Startup: Embracing Setbacks and Celebrating Success

When you start a startup you naturally hope for great success. That's the dream of every entrepreneur with a good idea. To create something from nothing, watch it grow, and become the next big thing is tempting. However, the harsh reality is that success is never guaranteed. Setbacks and the resulting stress are unfortunately weel guaranteed. If you don't learn to enjoy those setbacks as well, the journey to entrepreneurship can become very tedious.


Because success is not guaranteed, but the setbacks are, read below to learn what you can do as a startup founder to keep enjoying every day.


Success can be just around the corner

In 2010, Uber and Lyft had virtually the same idea. But no customer wanted to use their service. They were simply too early. So even if you have a great idea, it may not fit the current market, or the timing may be wrong. In the case of these two companies, it turned out well and success was right around the corner. In contrast, of course, there have been scores of ventures that did not make it to the finish line. Usually, the reason is that the startup did not have enough funding to continue.


There is a golden rule for startups that they usually achieve less in the short term than they hoped for, and in other areas, they actually managed to achieve much more in the short term. So a startup requires a long haul and confidence that the market is waiting for you.


Failure is part of the journey of a startup entrepreneur

As a startup founder, it is essential to understand that failure is part of the journey. Many successful entrepreneurs have failed several times before achieving success. Failure can be a valuable learning experience that can help you identify your weaknesses and improve your strategy for the future.


To embrace failure and learn from it, it is important to create a culture that celebrates failure as a learning opportunity. Encourage your team to take risks and try new things, even if they don't always succeed.


If you only focus on the end goal, you may miss out on valuable learning experiences and growth opportunities. That is precisely what makes it so important to be able to enjoy failure as well.


In addition, of course, it is also essential to celebrate small victories along the way and recognize the hard work and dedication that goes into building a successful startup. Encourage your team to take breaks and enjoy their personal lives, as burnout can quickly derail even the most promising startup.


How can you enjoy your journey as a startup?


Celebrate small successes - It's easy to get caught up in the daily grind of running a startup and forget to celebrate small successes. Take time to recognize your accomplishments, no matter how small, and celebrate with your team.


Connect with other entrepreneurs - Networking with other entrepreneurs can be a great way to share experiences, learn from others, and build a support system. Attend industry events, join online communities, and connect with other entrepreneurs to build connections.


Prioritize Work-Life Balance - Burnout is a real threat to startup founders, and it is crucial to prioritize work-life balance. Encourage your team to take breaks, prioritize self-care, and disconnect from work when necessary.


Focus on personal growth - Building a startup is a journey of personal growth, and it is important to embrace self-improvement opportunities. Take courses, read books, and attend seminars to improve your skills and knowledge.


Be human in the workplace - Although building a startup is hard work, it is important to have fun along the way. Encourage your team to bring their personalities to work, plan team outings, and find ways to inject a sense of humor into the workplace.


Many great entrepreneurs went bankrupt before they became successful

No one hopes it for you, but there is a chance you will go bankrupt. But don't shy away. Many great and successful entrepreneurs went bankrupt several times before they became successful. Here are 5 examples:


Henry Ford: The founder of the Ford Motor Company went bankrupt twice before finally succeeding with his automobile company.


Walt Disney: The creator of Mickey Mouse and Disneyland went bankrupt several times before finally succeeding with his animation and theme park ventures.


H.J. Heinz: The founder of the H.J. Heinz Company, known for its ketchup and other food products, went bankrupt twice before finally succeeding with his venture.


Conrad Hilton: The founder of the Hilton hotel chain went bankrupt during the Great Depression, but managed to rebuild his business and become a successful hotelier.

Soichiro Honda: The founder of Honda Motor Co. went bankrupt twice before finally succeeding with his venture in the automotive industry.

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